Yeah, I just started getting back into Lego a couple of weeks ago. On one hand, the kits are great because I am looking to build sets to display and not really-at this point in time-looking to build things to play with.

But the girl-ification of Lego is really an overall symptom of the entire toy/media industrial complex. Girls like all things pink/frilly/"traditionally feminine" and boys like things blue/gritty-dirty/"traditionally masculine".

So girls get toys like the Easy Bake Oven, all the Barbie crap (and yes, there are a few Barbie dolls that are Doctors or other role models but tbh, I hate the whole concept) and marketed pink and purple Lego kits.

Boys get Hot Wheels, Tonka Trucks, GI Joe and really cool Lego kits.

For fuck's sake, Amazon.com has links to girls toys and boys toys. And guess what each page has??

Let's not get started on the unrealistic ideals that girls are expected to live up to with respect to beauty ideals.

/soapbox

Sorry, I have lots of feels about this.

Boxes are fun to play with. I used those a lot as well. They made cool forts. I think, because when I was a kid we didn't have computers or the internet, we had to make a lot of our own fun so we had to rely more on our imagination.